This document discusses using a blog to promote the spa products of Tuli Hotels & Resorts. It begins by defining what a blog is. It then outlines a SOSTAC plan for the blog. The situation analysis finds that Tuli has spas but lacks blogs and detailed product information. The objectives are to improve their brand image, foster customer relationships, and promote their spa products. The strategy is to optimize social networks and blog content. Tactics include keeping up with industry news and developing a content strategy. Actions include frequent updates, comments, and participation in other blogs. Control involves monitoring traffic, sales, and what competitors are doing.
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http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
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1. SPA Blog on bloggers
Tuli Hotels & Resorts
Adama DIOP
E-marketing Project
Student N°: 303142
2. Tuli Hotels Group
7 hotels existing
Indian tradition
No Blogs
Others use of Social Media
3. What is a blog?
A blog is a web site where entries are typically displayed in reverse
chronological order.
According
to Technorati, a blog is a « regularly updated journal published
on the web »
Over 160 million blogs are online
5. S: Current Situation
Strentgh
3 resorts has spa but have descriptive
Different attractions
Weaknesses
No blogs on their websites
Few pictures of the product
Brief description about the services
Lack of promotion of spa products
6. Objectives
Improve the brand image of Tuli Hotels and Resorts via the Spa Blog
Foster customer relationship
Solicit user feedback
Promoting the spa product of Tuli Hotels and Resorts
Gain recognition as sujet expert
Educate Guests and potential guests
7. Strategy
Optimize social network channel
Optimize the awarness of the spa products of Tuli Hotels & Resorts
Build Loyalty
Optimize blog content for search engine
Educate Guests and potential guests
8. Tactics
Keeping up to date with the latest industry news
Building relationships with other bloggers in the community
Develop a content strategy
9. Actions
Update frequently news
Replying to comments from readers
Participate in other blogs
Share your blog via others social media
List the blog in blog directories
Ping web services with updates content
10. Control
Monitoring other blogs within the industry
Use traffic generating tools (MyBlogLog)
Make use of aggregators
Monitoring the sales of Spa products
See what others blogs do